Digital Marketers' Blog

People often question the reliability and durability of email marketing. Truth is, email marketing still remains one of the top marketing strategies to promote your brands. But of course, you shouldn’t believe on that statement without anything solid. Follow below to get into details.

1. Email Is Serious!

Email is a corporate medium. Unlike social media, where everyone is trying either humor or trends to influence marketing, email is serious in nature.

The trick is to influence your marketing in an interesting way so that your audience does not get bored. Once they subscribe to your mailing list, Congratulations! You got someone who “pays attention” to your emails now.

2. Everyone Uses Email

Not many people use Facebook
Not many people use Twitter
Not many people use Instagram

But all of them use email. This is because in a world of today, using email is a compulsion. All your business dealings take place through email. If you are applying for college or sending someone a formal message, email is the medium to do so.

It has been over 40 years since Email took over communication. Taking our own example: We know how much we get excited when we receive an email and think about “ways” to reply. Sometimes, when there is a link included inside an email, we click it.

Using this strategy, you can divert the people towards your website. This will help generate revenue and increase popularity of your website.

3. Very Affordable

The email protocol works in the following way:

<Name of receiver> <Generic marketing body affecting both genders> <Name of sender>

When you are sending an email to different people, name of receiver gets changed. There are numerous software which can help you get through this or you can take help of a bot. A service known as “Mail Chimp” allows you to send 12000 emails FOR FREE.

Also, there are professional services which offer sending of email, in bulk quantities to recipients. You will have minimal cost of spending pennies per message while those companies will earn their livelihood. EVERYBODY HAPPY!

4. Easy to Keep Track of

The stats of email marketing are easy to measure. With the help of online tools, you can measure bounce rates, number of people clicking your link, rate of people being reached and amount of people who did not receive their email.

The best marketing strategy is to make short term goals and then with the help of tools, you can monitor your success rate.

A Little Secret for You

Most companies these days try to focus their marketing on social media so if you focus on email marketing, you will have less competition and more chances of interacting with potential clients.

It is fast and sent in a matter of seconds. With your generic email content, you can send it to either all kinds of audience or modify your content so that it reaches an audience of a particular age group and gender.

In short, email is a very efficient marketing tool, provided if used correctly.

Originally posted in: https://freelancers-hub.com/heres-why-email-marketing-is-still-a-powerful-strategy/

The use of digital technology for marketing

Scottish emigrant to the United States of America, Alexander Graham Bell’s invention of the first telephone which carried the audibly clear voice of one person to another between a substantially long distance, earned him laurels at the time and the first communication patent in 1876, was delivered and that was 140 years ago.

Through these years the art and science of communication has seen tremendous and unprecedented growth, with billions of dollars being spent on Research and Development (R&D), to get the best communication appliances out onto the market.

Mobile communication devices are affordable and versatile with instant connectivity to the World Wide Web (www) or internet, enabling users to obtain any information on any educational institute they would want to and would need straight at their fingertips and on to their palms.
Getting closer to your prospective customers with CSR

Corporate social responsibility or CSR is in fashion today and every educational institute worth its salt, would need to take up some pertinent issue which would generally be close to the heart of their targeted customers.

This would drive home the message that they are not only in business to rake in the profits but are also concerned with issues concerning the public, which includes their potential customers too, who could be affected with such issues.

The challenges of SEO

Search engine optimization is one of the most important paths, if you need to be always visible to your umpteen customers on the search engines, wherever they may be, which would place your educational institute at an enviable position.

Search engine optimization or abbreviated as SEO is achieved when your educational institute pops up regularly on the first page when a search engine user on either Google Yahoo or Bing searches for such a need.

To achieve a high SEO ranking and regularly too, an immense amount of dedicated and committed effort should be forthcoming from you.

It is the innovative SEO efforts that you put in, which would give your educational institute the required exposure and boost to be the one to be flagged and be seen first and fast on any prospective customer’s screen.

Your SEO strategies should be equal to the tough task ahead and for that you need to have the right balance in your digital marketing strategy for educational institutes, to ensure that your educational institute makes the most effective inroads that you would envisage.

Customers are easily accessible via their mobile devices that they carry, most of which are sophisticated technological masterpieces, with a variety of applications that they could use to keep in touch with the world around them and you getting there fast with your message in what would matter at the end.

Taking the social media challenges up

The immense communication possibilities available today have opened up social networks like Facebook, Twitter, Skype and many others which are possible hunting grounds for sustained social media marketing strategies targeting members in these groups.

Social media marketing strategies are effective as it is targeted to a specific group with common interests or goals and invariably with the same social standing, economic clout and common needs.

Research have indicated that there is a very high incidence of “word of mouth” advertising among these groups which could be targeted by social media marketing objectives incorporated into your digital marketing strategy for educational institutes.

If you could penetrate into these circles and make your educational institute visible with high rankings on the search engine optimization platform coupled with other sustained social media marketing strategies, some part of your battle could be won.

Social media marketing strategies could use emails as a very potent medium to carry you educational institute’s messages across to your potential customers in these social groups.

An email marketing strategy

Email marketing is very cost effective whilst having the ability to be closely monitored and reviewed to quantify performance and if found lacking the email campaign could be revised, amended or even withdrawn, and replaced with another at minimum cost.

It is envisaged that 80% of conversations among social groups are business related in the sense that they tend to unknowingly give opinions of products or services that they would be using or intend to use, giving social media marketing to be a very fertile field to sow your educational institute’s marketing messages constantly and consistently.

Apart from emails, social media marketing could be used in a wide spectrum of many other social applications innovated by Google and the other search engine facilitators to get your messages across to the specifically targeted social groups, who could be potential targets for your educational institute.

Concentrating strategy

It is known that “birds of a feather flock together” and this notion holds true for every social group banded together, providing an opportunity to innovate a digital marketing strategy for educational institutes in a social media marketing endeavor.

It is an easy and convenient exercise to formulate specific marketing campaign strategies to suit the exact thinking of the individuals in the grouping.

Social media marketing strategies in the alternative have also to be well planned and defined as some of these social groups may have opinionated views that would take immense convincing, before they would wilt to strategic marketing pressure, to take your educational institute into their domain.

Originally posted in: https://freelancers-hub.com/digital-marketing-strategy-guide-for-educational-institutes/

Email Marketing Is A Powerful Tool For Startups

Marketers have been predicting email marketing’s demise for what seems like every year now, yet the tool is still going strong. It is one of the best tools to incorporate in your digital marketing strategy as a startup because if done right, it yields a significant return on investments.

In one study by Demand Metric and the Data & Marketing Association (DMA), it was seen that some email marketing efforts yielded a massive ROI of 122%.

That number means that it’s more than four times the output of other marketing channels like paid search, direct mail, and social media.

There are some things you should know about before going into email marketing. When building the template, there are things you should include to elevate it to the next level. Here are some of the things you should ensure. 

A ban on jargon: The email should be written in easy yet persuasive words.
Make information into morsels: Use bullet or numbered points and subheadings to ensure a more comfortable scan of the content.

Inform about benefits: Let them know all the benefits you offer to the customer to make them feel special.

Always mobile-first: Cell phones are the primary devices for consumers, so make sure your email is optimized for cell phones.

Sign: Use a professional email signature to stamp your and your company’s authority. Plus, it works as exposure for your brand’s name.

With huge returns like this, email marketing efforts should be the cornerstone of every digital marketing strategy of startups.

However, not everyone can harness email marketing’s real power, so make sure if its startup growth you are looking for, then work with an expert to create an email marketing plan.

Harness The Social Media Wave

Everywhere you look, you will see someone with their face buried in their phone, checking out a video or some post. Social media has become an integral part of human life and is one of the most prominent tools startups can use for growth.

Over 90% of marketers worldwide agree that social media marketing is a big part of their livelihood. If you want to see a significant increase in numbers for your startup, you need to focus on a killer social media strategy.

Looking at the numbers, it becomes abundantly clear that social media is the second most important thing in a startup’s digital marketing strategy. Here is what a social media strategy will you:

Generates a lot of leads.
Helps with search rankings, indirectly.
It helps a startup establish thought leadership.
Uptake in sales numbers.
Creates a loyal customer base or viewers.

Growing your brand and establishing thought leadership requires consistency, quality content, and a willingness to interact and engage with your customers.

For this, you can use automation tools like the ones HubSpot offers. Social media marketing tools like the one HubSpot provides a service that allows you to create, post, monitor, and edit strategy all in one place.

Make sure to add a tool to your social media plan when working on your startup’s digital marketing strategy. Remember that choosing the right social channel to focus on the beginning is a crucial step.

Your success isn’t guaranteed just because you chose the same social channel as another successful startup. Each business is different, and the audience for each lies in different corners of the virtual social ethos. 

Bring In Guaranteed Customers With PPC Efforts

PPC is one of the best ways to utilize search engine ads. It’s a paid advertising tool that startups usually use to bring in leads that are guaranteed to become customers.

Now some might not instantly become a customer, but eventually, they will. That’s possible because PPC is a highly targeted marketing tool where you create ads specific to customers’ needs. Meaning that only customers will see your campaign if you build it perfectly.

A solid PPC campaign within your digital marketing strategy will ensure you get a good ROI over the quarters. So what can you expect from a PPC campaign? Well, the following:
Reach customers at the right time with the right ad.

Very high ROI as you only pay when someone interested clicks on it.
Complete budget control.

Instant results.

Campaign analysis usually reveals other insights into other aspects of the digital marketing strategy.

Keyword selection for PPC campaigns and crafting the perfect campaign is a very tough job. So if you are a startup looking to grow, then consulting a full-service digital marketing agency is the best option.

Work with a company that specializes in PPC and focuses on your returns to investment ratio. That way, you can be confident that they mean to provide you with a killer digital marketing strategy. 

SEO Your Way Through

If you have looked up ways to increase traffic or looked to increase digital growth, then odds are you already have a good idea about what SEO is. Well, SEO or search engine optimization is a marketing process that allows you to rank high on the search results. 

SEO, when correctly, will drive your business to your goal with the utmost of ease. Not only does it allow users to find your business efficiently, it also helps establish trust.

SEO is a must-have part of any digital marketing strategy for startups. As a new business, startups need a lot of traffic along with faith. Now with the right approach, you will be able to rank near the top of the SERPs(search engine result pages).

That will entice people to not only click on your website but also let them know that you are a thought and industry leader for that specific niche. 

Did you hear? Content is still king!

Content marketing has been a cornerstone of digital marketing strategies since the dawn of digital marketing. That’s why the saying is “content is king.”

Whether you are a B2B startup or a B2C one, you need a content marketing strategy that has been crafted according to your audience.

Content marketing has only grown in importance over the years as the customer demographic and their needs evolved with time. So make sure you have a team that can create killer content and strategizes around it to make your startup the best in class.

Remember to map the buyer’s journey well that will allow you to create valuable content that will increase user engagement. A solid content marketing plan within your digital marketing strategy will help you with the following:
Increase visibility.
Build long term relationships with customers
Increase brand awareness and recognition.
Build credibility and authority.
And lastly, help you establish thought leadership.

Boosts SEO and SMO efforts

Now we understand that it may seem like an overwhelming task to create quality content continuously.

Sometimes you may feel that there isn’t anything more to make; however, if you look at the trends, you will see that there are so many different things your audience is talking about. Just explore what your audience is talking about, and you will have a bucket load of ideas on generating beautiful content.

Tools like HubSpot and SEMRush allow you to get a better insight into the minds of your audience. So when you are creating your digital marketing strategy, make sure you keep content in mind. 

Retargeting & Referrals Work Wonders

So when you started developing your startup, you knew that it was a great idea, and it will help make your customers’ lives a whole lot easier. However, your potential customer might not be convinced about your startup.

So retargeting customers is an excellent way to build trust and make customers think about your business. Whenever someone visits your site, your site leaves a pixel in their browser, meaning that the retargeting platform will get notified when those people got to other websites.

The retargeting ad platform will then showcase your ads to those who visited to keep them familiarized with your business. With the help of retargeting ads, you will convert the people who visited your website.

It will impact your conversion rates a lot if you include a retargeting ads section in your digital marketing strategy. Another thing that encourages growth for a startup is referral marketing.

Word of mouth or direct referrals go a long way into bringing in new customers. As a new startup, you can kickstart a referral program that will encourage your current crop of customers to share your company within their circles. Send each one a unique referral code so you can keep track of who is coming from where. 

Work With Influencers & Going Viral

People listen to those they like watching and listening to. So in recent years, marketers have been employing the help of influencers to sponsor their products.

One study shows that 84% of marketers are using influencer marketing campaigns in their digital marketing strategies when working with startups.

Over 90% of the marketers find influencer marketing a key ingredient in the recipe for growth, and it’s cheaper than using traditional channels of marketing. Here are five things that influencer marketing offers:
It works better than traditional marketing channels as people are immune to them now.
Influencer marketing is a cheaper alternative with a significant return matching traditional channels.
Easy implementation.
Influencers have a word-of-mouth aspect that people trust and, in turn, will come to trust your brand.
Influencers are authentic, meaning people will usually want to engage with your brand if you partner up with an influencer.

Now one of the fastest ways to boost the growth of a startup is to go viral. Now contrary to popular belief, it’s not getting a once in a lucky lifetime instance.

It’s a combination of reading the atmosphere and knowing who to cater to and with what. With the right creators and jumping on opportunities, you and your brand can go viral.

Going viral doesn’t only mean a big trend that eventually dies down, it’s actually about bringing in a consistent audience to your content. Create content for each of your social channels precisely to utilize your audience on each channel.

Trust us; you will be able to leverage the elusive viral content if you work with experienced marketers who are used to thinking out of the box.

Here at Solutionery, we have a marketing team specializing in providing unique full-service digital marketing solutions for startups and providing tech and business support for new companies.

So if you want to know more about what our digital marketing experts can do for startups, contact our marketing experts.

They will give you better an outlay of the plan that encourages brand development for a startup. That’s all we have for now. We will come back with new ways to help you out. Until then, see ya!

Originally posted in: https://solutionery.com/digital-marketing-strategy-for-startup-business/