7 Helpful Video SEO Tips

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Google gets the credit of having almost 70% of total internet searches while YouTube boasts about generating over 80% results of videos on Google.

How to make your videos stand on top? Today, we will share helpful insights in the light of the experience of a reputable SEO services company.

1. Thumbnails

Thumbnail is a picture which is placed near the video logo. When a person begins a video search, he sees two things at once:

· Video title

· Video thumbnail

You don’t necessarily have to select the thumbnail from the start of the video. A good approach is to select the climax scene so that people know your video is worth their time.

2. Video Titles

The title should be short and to the point. Also, write the title keeping the interest of the general public and how will target audience search the video on the internet.

For example, if you have a video about cats in Australia, try writing catching titles like most astonishing cats of Australia. 

Words like these make humans curious and they click on the link.

Remember: don’t spam or lie otherwise you will lose your credibility or may even face a ban by the search engine.

3. Keyword Variation and Description

You need to write your video description along with keywords.

Try a mixture of keywords. The variation will help improve your search results in different keyword searches.

4. Sharing Is Caring

An integral part of SEO depends on video sharing and click through rate. Promote your videos in your circle of friends so that they get a large exposure.

You also need to include bold sharing buttons and provide links to embedded codes, so that people can host your videos on their channels as well.

5. Transcript

This is not a compulsion but if you include transcripts in your markup, it means that the video has captions. 

Create a transcript which will be relevant to your video and contains naturally typed keywords.

6. Video XML Sitemap

A video XML sitemap contains data of all the videos which are hosted on your website. Although, you can check out the comprehensive guide on this link.

Here are the key factors which should include:

· Thumbnail URL

· Video Title

· Video Description

· URL of the play page

· URL of video file/player

In the end, be sure to submit your Video XML sitemap to SC (Search Console). Verify that it has been correctly indexed.

7. Schema Markup

No matter how intelligent Google gets, it is still not a human. To make tasks of an automated search engine easier, you need to organize your schema markup.

SEO services Melbourne company recommends getting a onetime automated solution (can be in the form of a plugin) rather than going through the manual procedure of setting up schema markup each time you need assistance.

Schema settings can be made by following guides of Google.

Video SEO is different from mainstream SEO and many people cannot self-learn this skill. If you feel difficulty at any point, contact SEO services company to make your business grow.